The Complete Guide to Funding IV: How to Sell Your Science

Make your grant applications more convincing and likely to secure funding by learning about the core elements of persuasive writing and where to use them for maximum effect.

In this webinar, you will learn:

• How credibility, passion, and logic apply to grant writing;
• The places in a scientific proposal where these devices can be used to maximum effect;
• Where not to use these devices and examples of their misuse.

Aristotle pioneered the use of ethos (credibility), pathos (passion), and logos (logic) as a way to appeal to listeners during a debate. 

Deliberate and careful use of these devices in your scientific writing is an effective way to persuade reviewers to fund your grant proposals. 

It is not the only way to receive good reviews, but once you master the method, you’ll likely get rewarded with a higher success rate for your applications. 

In The Complete Guide to Funding IV, explore core devices used in writing persuasive arguments and learn how to use them effectively.

Joel Berry, Founder of Astound Research, will demonstrate how they are not always neatly packaged into three distinct sections in a proposal but interwoven for maximum effect. 

He will also explain why knowing your audience is critical to understanding how and when to use these devices and how they will make your grant applications more convincing.

Check out other episodes in The Complete Guide to Funding series:

I: How to Become an Expert at Getting Funded
II: Which Funding Stream Is Right for You?
III: Who to Include in Your Scientific Network
V: Responding to Critical Grant Proposal Reviews