Finding The Ideal Hook for Your Science Story

Learn how to identify the ideal hook for your research to convey its full scope and impact and capture the interest of your audience, whether giving a talk or writing persuasive grant applications. 

In this webinar, you will learn:

• The benefits of identifying the ideal hook for your research;
• How to identify where your work overlaps with other areas to find that hook;
• Strategies to help convey the big picture behind your research.

Your research is important, but it can be hard to explain to others why it's important. 

In this webinar, you'll learn to find the ideal hook for your science story. This trick, borrowed from journalism, involves taking a step back and thinking about all the aspects of your research and where they might overlap with other topics that attract interest from other people. 

Knowing how your research connects with other areas is useful when writing grant proposals or giving public talks about your work because it helps you write or speak persuasively.

This webinar will include some examples from stories in Hey, There’s Science In This, a book of essays about science in unexpected places. Other examples will show how researchers have drawn attention to their work by finding connections with current topics.