Live Event
Beyond FBS: What Serum Does and How to Replace It in Cell Culture
August 03, 2026 05:00 PM (London)
Katie Bashant Day
Katie Bashant Day obtained her PhD from the University of Cambridge and the National Institutes of Health. She is currently the founder of Media City Scientific, where she develops chemically defined, animal-free cell culture media.
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Fetal bovine serum is simultaneously performing at least five distinct functional roles in your cell culture flask. Most serum-free transitions fail because researchers only account for two or three of them. This webinar is for scientists who want to move away from FBS and need a practical, mechanistic framework for doing it right the first time.
Drawing on experience developing both broad-spectrum FBS replacements and highly optimised serum-free formulations for specific cell types and applications, this session gives attendees a clear functional map of what they're actually replacing, a decision framework for choosing the right strategy, and a diagnostic guide to the failure modes they're most likely to encounter, plus when in the transition process to expect them.
In this webinar, you will:
- Identify the functional roles FBS plays in complete media and recognise what deficiency in each category actually looks like in your flask.
- Decide whether a build-your-own formulation, commercial product, or bespoke optimisation using DoE or Bayesian methods is the right fit for your application.
- Diagnose four common failure modes for going serum-free based on when they appear in the transition timeline, plus where to start troubleshooting each one.
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