7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences

Understand the 7 main learnings gleaned from 16 years of building Bitesize Bio from scratch into a content platform attracting hundreds of thousands of scientists each month and how this can help elevate your content marketing.

You will learn:

• The one founding principle that brought Bitesize Bio initial, and continuing success in attracting, influencing, and satisfying bioscience researchers.
• The big mistake that almost killed Bitesize Bio's search traffic.
• How Google has changed the game for content aimed at scientists, and how you can play to their rules (hint: content is not king anymore).
• The content creation principle that will insulate Bitesize Bio's content (and your own) from the coming flood of AI-generated content.

In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector. 

How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The answers to this lie in a series of basic founding principles and lessons learned over a winding 16-year journey.

In this webinar, Nick distills these answers into 7 lessons that you can use to elevate your understanding of and get better results from your own content marketing.